ASICS x Story mfg. GEL-VENTURE 6 "Vanilla/Violet Quartz" Women's Shoes

Story mfg. was born out of a desire for a more authentic, fulfilling, and kind approach to fashion—one that doesn't require a trade-off between aesthetics and consciousness. Founded in 2013 by husband and wife duo Saeed and Katy Al-Rubeyi, Story mfg. set out with a mission to positively impact the fashion industry. Their goal has always been to create products that are kind to both people and the planet, resulting in a more optimistic and sustainable future. They collaborate with a broad network of dyers, weavers, embroiderers, and tailors to bring their signature pieces to life. For its collaboration with Story mfg., ASICS partnered with the brand to reimagine the GEL-VENTURE 6. This enduring ASICS model has been refreshed with gingham print fabric panels beneath transparent overlays, complemented by an open mesh base and gingham-printed laces. Every material selected for the shoe incorporates sustainable or recycled components.