adidas Originals Launches Inaugural Blue Version Collection

adidas Originals embarks on a new creative journey as the brand presents its inaugural Blue Version collection. Undeniably and distinctly Originals, the pinnacle apparel collection pays homage to the brand’s rich heritage by re-coding iconic pieces from the archive – fearlessly reimagining sporting codes through a style-focused lens by incorporating luxurious materials and unconventional cuts. As is suggested by its name, the bold bluebird color, seen throughout the collection, offers a platform through which the brand will reinterpret the possibilities of sportswear, daringly and imaginatively, over a number of seasons for a fashion-conscious audience.

In the campaign visuals starring Ganna Bogdan and Duckwrth, the top-and-bottom set receives an update in blue and black. adidas’ signature Three Stripes take over each piece in contrasting white, while the Trefoil logo is stamped on the front. For women, the track jacket dons asymmetrical detailing at the front with a panel covering the zipper. The garment is paired with the premium cotton-twill Adibreak pants, which are highlighted with stirrup details for a fashion-forward look. As for men, functionality and style meet on the Quality Jacket and Firebird Track Pants. The range is complete with adidas’ own take on the trench coat, blending classic tailoring with sportswear..